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Director, Financial Services Industry, Product Marketing

Company: RingCentral
Location: Belmont
Posted on: July 16, 2019

Job Description:

Description Company; RingCentral Title: Financial Services Industry Product Marketing Director Location: Belmont, CA Department: Solutions Marketing Job Description: RingCentral is looking for a dynamic Financial Services Industry Product Marketing Director who will be responsible for leading go-to-market execution for RingCentral's solutions for the Financial Services industry. This experienced individual will drive the definition, and delivery of our go-to-market strategy, messaging, content, activities and marketing campaigns in the Financial Services space. This role requires the alignment of industry solutions messaging and positioning across the entire go-to-market approach, from themes, campaigns and programs, and considering all our routes to market. Deep Financial Services industry go-to-market knowledge, combined with a strong understanding of cloud and/or SaaS businesses including experience with communications platforms is a plus. This industry and product marketing role is highly visible and cross-functional, requiring regular communication with RingCentral leadership, product management, and sales. Successful candidates will be experienced product marketers who roll up their sleeves, have a 'can do' attitude while working with dynamic teams in a fast-paced, cross-functional environment. This position will require work out of the Belmont, CA headquarters office. Responsibilities: Develop a market-winning Financial Services go-to-market strategy and marketing plans necessary to meet company goals Collaborate with Sales, Sales Enablement, Industry Principals, Marketing, Product, Channel, ISV and Carrier teams Provide broad Industry and targeted Sub-Industry messaging and positioning Lead cross-channel marketing campaigns to extend growth in the Financial Services market Execute integrated Themes, Campaigns, and Programs that drive awareness and pipeline through innovative and results-oriented tactics, including PR/AR/Influencer strategies, compelling and fresh content, data-driven digital investments, ABM campaigns, smart use of field marketing, amazing customer case studies, and innovative thought leadership programs Enable sales and channel teams on Financial Services industry solutions, as well as on best practices and sales plays Proven ability to create crisp, executive-level presentations, synthesizing actionable recommendations from quantitative and qualitative data Develop appropriate sales and partner training materials, collateral, and pricing guides Qualifications & Skills: Bachelor's degree and 8 years of marketing experience Proven success developing and executing go-to-market plans for SaaS or cloud services in the Financial Services market Experience in leading cross-functional teams Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data Self-motivated and driven individual skilled at both planning and hands-on execution Excellent written, verbal, and presentation skills Tier6

Keywords: RingCentral, San Francisco , Director, Financial Services Industry, Product Marketing, Accounting, Auditing , Belmont, California

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