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Senior Manager, Growth Marketing

Company: Meredith Consulting LLC
Location: San Francisco
Posted on: June 14, 2018

Job Description:

Senior Manager, Growth Marketing: Paid SocialMy client is looking for a Senior Manager, Growth Marketing, who will be a key leader responsible for defining and leading our customer acquisition strategy across display, paid social, content marketing, and other paid media channels. My client, is looking for a data-driven, analytical, and highly pragmatic media professional with experience managing high-performance digital media campaigns to drive sales growth, acquire new customers, and create an engaged subscriber base.This is a unique opportunity to work with the finance team to understand sales targets and then build a budget for the channels you will be targeting. Your point of view and previous experience with an e-commerce brand are needed for you to be successful.What You'll Do

  • Manage the revenue forecast and delivery for your channels, identifying new opportunities to increase scale and deliver on performance targets
  • Build a testing and optimization culture, implementing a rigorous testing framework to continuously test and optimize your channels for incremental impact
  • Manage internal media buyers and external vendors, determining the best strategy for in-house vs external execution
  • Be on the forefront of exploring new platforms, technologies, and strategies to drive performance and build a best-in-class performance media program
  • Serve as a global thought leader for performance media, sharing insights and learnings across the marketing organization
  • Work closely with Brand Media and CRM teams to develop cross-channel strategies and optimize the customer experience across channelsQualifications
    • 7+ years of digital marketing experience managing digital campaigns
    • Proven success managing performance-based marketing programs and achieving monthly revenue and spending targets to drive profitable growth for a consumer brand's e-commerce platform
    • Deep knowledge of display media channels, paid social, programmatic buying, audience targeting, AdTech/MarTech platforms
    • Ability to lead, influence, and previous experience collaborating cross-functionally with a track record of building excellent relationships with a broad range of peers and executives
    • Experience developing and implementing test and control programs
    • Strong understanding of tracking, attribution, and analytics best practices
    • Experience developing high-performing marketers and managing external resources
    • Significant expertise leveraging data to improve marketing performance
    • Proactive and solution-oriented with excellent organization skills and ability to multi-task and adapt priorities to changing business needs

      Keywords: Meredith Consulting LLC, San Francisco, Senior Manager, Growth Marketing, Accounting, Auditing, San Francisco, California

      Click here to apply!

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