Global Head of Performance Marketing

Company: Canva
Location: San Francisco
Posted on: March 19, 2023

Job Description:

Canva's Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don't think you quite meet all of the skills listed or tick all the boxes, we'd still love to hear from you!

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 110+ million monthly active users across 190 different countries and a team of over 3,400 people--- and the best bit is that we've only achieved 1% of what we know we're capable of.

Join us and design your future.

About the team

As the Global Head of Performance Marketing, you will be responsible for developing a world-class performance marketing and direct response advertising function that can deliver on our ambitious user growth and revenue goals. You'll do so by developing a strategy, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. Moreover, the Global Head of Performance Marketing will position the acquisition engine to drive new users and paying customers for both our Consumer and B2B offerings. Finally, your function needs to be at the forefront of testing into new messaging and positioning hypotheses coming from Product Marketing and/or Brand teams, as well as international expansion and verticalization.What you'll do

• Formulate and champion the strategy to achieve Canva's business targets and brand goals through customer-focused and data-led marketing campaigns across all digital paid channels (search, display, paid social, video, mobile, sponsored content, and affiliate) along with CRO and ASO efforts.
• Create a framework and POV on how we will apply Multimedia Media Mix Models and multi-touch attribution to budget and investment decision making
• Galvanize and empower the efforts of your teams, providing direction, mentorship and coaching
• Hire and develop extraordinary marketers, mobilizing them to execute on your vision while positioning them to achieve their ambitious professional development goals
• Continually build on the foundation for user and team growth through the development of repeatable, scalable processes and frameworks
• Work with C-suite, marketing, finance, data, and product leads to unblock dependencies, uncover new insights and opportunities for cross-team collaborationWhat we're looking for
  • 12+ years of experience as a marketing leader who has successfully delivered international growth results across digital paid acquisition channels.
  • A track record of scaling and developing impactful and fulfilled marketing teams across multiple markets
  • Ability to drive business outcomes with experience working with in-house media buying and creative teams on world-class creative executions and improving impact in new channels
  • Experience working with in-house technical teams to drive the product roadmaps for automation, optimisation and personalization
  • Possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions
  • Fluent with attribution model discussions and direct response metrics
  • Excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material
  • Energy giver with a positive outlook and the ability to influence your team leads, peers, and senior leaders across all company functions
  • A natural teammate, with a consistent track record of cross-functional leadership and partnership
  • High emotional intelligence and empathy
  • A strategic leader with a deep understanding of how to balance the goal of rapid growth of brand awareness with an emphasis on driving positive return on investment from a highly-optimised mid-low funnelWhat you'll accomplish
    • The ability to work with 9-figure marketing spend levels with a significant breadth of channels and complexity of operation (brand + performance; mobile + desktop; consumer + B2B; massive and varied TAM)
    • Best-in-class creative production & testing
    • Team development and managing teams of teams across multiple regions
    • Seat at the executive table and ability to lead through influence
      
      At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $227,000 to $347,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.
      
      Working at Canva
      
      Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.
      
      Whether you're in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include:
      
      
      • Competitive health benefits plans to support you and your wellbeing
        • Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future
          • Hybrid work model (in-office & from home)
            • Flexible leave so you can recharge, give back, support others or focus on your own professional development.
              • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
                • An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
                  • Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
                    • Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.
                      
                      Check out lifeatcanva.com for more.
                      
                      When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.Please note that interviews are conducted virtually.Global Head of Performance Marketing

Keywords: Canva, San Francisco , Global Head of Performance Marketing, Accounting, Auditing , San Francisco, California