Analytical Lead, Financial Services

Company: Google
Location: San Francisco
Posted on: April 10, 2021

Job Description:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience analyzing datasets. Preferred qualifications:
  • Experience using search engine marketing (Google Ads), website analytics platforms (Google Analytics and other measurement suite products), and brand analysis techniques (upper funnel analysis).
  • Experience with marketing analytics, return on investment/financial modeling, and statistical analysis.
  • Experience working closely with clients, advising on how to increase business performance.
  • Ability to analyze large datasets and prioritize them into actionable insights. About the job Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users. As an Analytical Lead, you'll be a strategic analyst, advisor, and consultant by providing data-supported insights to customers and agencies to help improve their business. You will partner with Account Managers and Account Executives to build and present integrated business and media opportunities based on industry trends and insights from data. Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences. Responsibilities
    • Use predictive and statistical modeling techniques to solve challenges, uncover opportunities and develop solutions for customer business.
    • Act as an industry advocate and analyst to surface key industry trends. Consult with customers on opportunities associated with trends and potential business impact.
    • Advise customer partners on methodologies for marketing and media analytics, measurement and attribution. Help customers navigate industry standards and alternatives.
    • Seek out key decision makers, question the status quo and influence decisions. Foster customer relationships with others in the organization including marketing/advertising, analytics and corporate strategy.
    • Partner with internal and external product, research, data and measurement teams to bring full analytical capabilities to customers. Location Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form . To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Keywords: Google, San Francisco , Analytical Lead, Financial Services, Accounting, Auditing , San Francisco, California