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Sponsorship Engagement Sr. Associate

Company: CTI Education Group
Location: San Francisco
Posted on: February 25, 2021

Job Description:

When you work with the world's most innovative companies, you know you're making a difference. Our clients are the game changers, leaders and investors who fuel the global innovation economy. They're the businesses behind the next medical breakthroughs. And the visionaries whose new technologies could transform the way people live and work. They come to SVB for our expertise, deep network and 30+ years of experience in the industries we serve, and to partner with diverse teams of passionate, enterprising SVBers, dedicated to an inclusive approach to helping them grow and succeed at every stage of their business. Join us at SVB and be part of bringing our clients' world-changing ideas to life. At SVB, we have the opportunity to grow and collectively make an impact by supporting the innovative clients and communities SVB serves. We pride ourselves in having both a diverse client roster and an equally diverse and inclusive organization. And we work diligently to encourage all with different ways of thinking, different ways of working, and especially those traditionally underrepresented in technology and financial services, to apply.
Job Description - Sponsorship Engagement Sr. Associate (8360) Sponsorship Engagement Sr. Associate - ( 8360 ) Job Description An experienced senior associate for Sponsorship Engagement is responsible for the delivery innovative sponsorship participation experiences that drive business goals, build brand equity and demonstrate key differentiators for SVB. Proven understanding of how to successfully align with the integrated marketing, content strategy and business stakeholders to define the strategic intent of sponsorship participation and build goal driven attendee experiences is required. Qualifications Responsibilities--- Support end to end planning and execution of all US lead sponsorships supporting growth and brand objectives Review, evaluate, and respond to all inbound sponsorship requests across marketing functions and business partners Communicate and provide regular campaign/initiative updates to sponsorship partners Lead and manage budget tracking, reporting and reconciliation across sponsorship activities Work with cross-functional teams in a Pod to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective sponsorship event Ensures all deliverables and experiences tell a consistent brand story, representative of the unique SVB offering and our ability to connect and amplify ecosystem relationships Utilize agile software planning and development tools to manage and create the annual calendar of sponsorship programs Oversee cohesive and robust sponsorship planning and delivery framework deliverables, and tactics are achieved before, during, and after each sponsorship event Practice Development Contribute to the development of sponsorship standards, governance and frameworks Contribute to the definition of sponsorship measurement goals in collaboration with other performance marketing teams Collaborate w/ performance marketing on identifying process improvements for sponsorship engagement/activation Sponsorship Development In partnership with the Marketing Analytics team - research, create, and present detailed reports documenting the value of sponsorships by geo or business sector/segment, addressing cross-BU opportunities when appropriate. Review, evaluate, and respond to all inbound sponsorship requests across marketing functions and business partners and presenting relevant opportunities to the integrated marketing strategist for integration into the segment plans Assist with negotiation of sponsorship opportunities to provide comprehensive approach and meaningful analysis of sponsorship proposals to guide business partner Execution Co-lead w/ Integrated Marketing Strategist and oversee activation efforts by providing regular updates to BU sponsorship partners and external sponsorship contact Lead budget tracking and reporting across sponsorship activities. Manage dashboard portal - containing info, contracts, meeting notes, ROI, and financials on all sponsorship activities Work with cross-functional teams in PODs to drive activation and ensure positioning, messaging, goals, deliverables, and tactics are aligned with overarching BU goals, before, during and after every sponsorship program Work closely with BU champions, events, corporate/Internal communications and SVB Financial subsidiaries, to maximize corporate level support across programming areas Be a consultative and creative partner with clients and sponsorship organizers to develop meaningful custom solutions by reviewing, evaluating, and responding to all inbound sponsorship requests across marketing functions and business partners Work with teams internally including Legal, Business Development, Performance Marketing and the broader sales group to provide regular campaign/initiative updates to sponsorship partners Oversee in partnership with the Advertising team the IP rights, hospitality, promotional rights, media and program strategy for clients Oversee all activation onsite at sponsorships and act as the key point of contact and company lead for all internal participants. Measurement/Optimization Track and report on KPIs for each sponsorship initiative, including participation, BU goal performance and overall participant satisfaction to the analytics team Assess the performance of channel and communications against the KPIs agreed upon w/ sponsorship partners, and identify opportunities for improvement, in collaboration w/ Channel Management and Marketing Analytics Collaborate w/ Marketing Analytics team to develop sponsorship scorecard and provide monthly analysis to key business segment leadership Routinely makes recommendations that require approval to implement with the occasional decision without approval. Sponsorship related Initiative/Campaign requirements New sponsorship opportunity Knowledge Familiarity with Agile methodology Deep knowledge of sponsorship development and event planning Knowledge in the integration of brand, CX, Channel execution and sponsorships Skills Storyteller mindset with an ability to align and activate content to drive engagement and business goals Ability to partner effectively with multiple stakeholders and drive alignment Exceptional written and verbal communication skills, with the demonstrated ability to write, collaborate on and edit marketing material Comfortable presenting and speaking to executive management and large audiences. Ability to translate market research and analytics into successful business narratives Ability to ideate and pitch creative and strategic marketing solutions to internal and external stakeholders Exceptional organizational skills and the ability to prioritize Ability to adapt quickly to changes in priorities and remain productive under pressure Great storyteller Highly organized and detailed oriented, accustomed to fast-paced settings Passionate, driven, and personally accountable with a commanding presence and energy Required Education and Experience 3-5 years in a Marketing activation role 2+ years of data-driven marketing strategy planning and budget allocation experience Experience serving, collaborating with and influencing across all levels through persuasive storytelling Demonstrated ability to distill marketing goals and audience insights into executable strategy Roster of successfully executed sponsorship activation programs with shown business results Experience with various market research tools and data with Ability to translate into successful business narratives Preferred Education and Experience 2+ years in B2B marketing / financial services Brand management experience a plus Experience in negotiating sponsorship or sponsorship contracts a plus Primary Location Other Locations : Austin Work Locations : Howard 505 Howard Street 3rd Floor San Francisco 94105 Job : Marketing/PR/Corp. Info Full-time Travel : Yes, 5 % of the Time Job Posting : Feb 4, 2021, 6:17:43 PM n For more than 30 years, SVB Financial Group (NASDAQ: SIVB) and its subsidiaries have helped innovative companies and their investors move bold ideas forward, fast. SVB Financial Group serves companies in technology-related, life science and healthcare, venture capital and private equity, and premium wine industries. Along with commercial, investment, international and private banking services provided by Silicon Valley Bank, the company offers funds management, business valuation services, broker-dealer transactions, asset management and private wealth management. Headquartered in Santa Clara, Calif., SVB Financial Group operates in centers of innovation in the U.S. and around the world. Learn more at www.svb.com. SVB Financial Group is an equal opportunity employer.At SVB, we have the opportunity to grow and collectively make an impact by supporting the innovative clients and communities SVB serves. We pride ourselves in having both a diverse client roster and an equally diverse and inclusive organization. And we work diligently to encourage all with different ways of thinking, different ways of working, and especially those traditionally underrepresented in technology and financial services, to apply-- 2019 SVB Financial Group. All rights reserved. SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, MAKE NEXT HAPPEN NOW and the chevron device are trademarks of SVB Financial Group, used under license. Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group (Nasdaq: SIVB).Silicon Valley Bank is registered in England and Wales at Alphabeta, 14-18 Finsbury Square, London EC2A 1BR, UK under No. FC029579. Silicon Valley Bank is authorised and regulated by the California Department of Business Oversight and the United States Federal Reserve Bank; authorised by the Prudential Regulation Authority with number 577295; and subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.

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Keywords: CTI Education Group, San Francisco , Sponsorship Engagement Sr. Associate, Accounting, Auditing , San Francisco, California

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