Media Account Manager

Company: Bleu Marketing Solutions, Inc.
Location: San Francisco, CA
Posted on: July 21, 2015

Job Description:

Ensure proper utilization of organization’s facilities and personnel with

respect to media production. Consult with managers to determine most

efficient execution of media programs. Ensure client marketing objectives

are on target and within budget. Identify untapped opportunities with

existing clients and identify New Media business opportunities. Develop

strong relationships with publishers to optimize products and services.

Develop reporting to monitor success of media campaigns. Set test goals

for each account and monitor progress. Provide daily and weekly status

reports to the Account team, Media Director, and clients. Track program

analyses from a metrics and strategic perspective. Offer stakeholders

actionable next steps to improve subsequent campaign performance or offer

innovative techniques and media approaches. Establish and maintain a media

Quality Assurance (QA) process to ensure the highest quality service and

work product. Connect with vendors to receive competitive proposals that

meet profitability metrics and study effectiveness. Ensure meeting

dynamics are discussed, prioritized, and set amongst the team prior to each

meeting. Monitor progress towards meeting clients’ financial and media

metrics objectives for each campaign. Optimize and modify media mix and

allocations to ensure products and services meet corporate needs.

Coordinate research concerning new business prospects, publishers, and

competitors. Leads, executes, and processes the Intel reimbursement program

and ensures reimbursement is achieved by end of each quarter. Train and

supervise the Media team (consisting of a Media Buyer, Junior Media

Coordinator, and an Associate Account Coordinator) and oversee media

strategy, development, production, execution, optimization, and reporting.

Education and Experience Requirements:

Bachelor’s degree (or equivalent foreign education) in Business

Administration, Finance, Management or a related field and 3 years of

experience managing accounts in the field of Media, Advertising,

Publishing, Direct Mail or Marketing.

Special Requirements:

(1)Demonstrated expertise employing various marketing platforms and their

processes, including Digital Media, Demand Generation, Lead Generation,

Search Engine Marketing and Search Engine Optimizations, Direct Marketing,

Out of Home, Social, and Legacy platforms;

(2)Demonstrated expertise utilizing B2B (business to business) technology

in connection with media campaigns and buys; and,

(3)Demonstrated expertise applying basic algebraic concepts to the

calculation of discounts, interest, commissions, proportions, and

percentages.

Send resume to jgallegos@bleusf.com and include job title and "Job Code

GCKA" in the subject line.

Keywords: Bleu Marketing Solutions, Inc., San Francisco , Media Account Manager, Sales / Marketing / Pr , San Francisco, CA, California