Senior Database Marketing Analyst

Company: Esurance Insurance Services, Inc.
Location: San Francisco, CA
Posted on: June 21, 2016

Job Description:

Under the direction of Senior Manager, Marketing, will evaluate direct

marketing campaigns to identify profitable segments. Will work with Senior

Manager, Marketing to analyze, optimize and execute direct marketing

campaigns. Will ensure data accuracy to implement new marketing campaigns.

Will track metrics of email, direct mail, and other direct marketing

channels to measure campaign effectiveness. Will test and optimize direct

marketing campaign messaging, creative layout, landing page,

personalization, frequency, delivery date and timing. Will monitor email

and direct mail deployment across different devices, products and

countries. Will remain abreast of developments in email technology and new

marketplace opportunities. Will prepare annual forecasts for marketing

campaigns. Will collaborate with cross-functional teams to deliver

marketing campaigns.

Education and Experience Requirements:

Bachelor's degree in Communications, Marketing, or a related field plus 2

years’ experience conducting marketing analytics and developing and

executing direct response marketing strategies.

Special Skills:

1. Demonstrated experience enhancing email deliverability and optimizing

and deploying email marketing campaigns by leveraging one of the following

email platforms: Exact Target or Responsys.

2. Demonstrated experience leveraging SQL programming language to navigate

large databases.

3. Demonstrated experience leveraging A/B testing to frame marketing

strategies.

To apply, visit www.careers-esurance.icims.com, select San Francisco, CA

location, enter job title in Keywords field, & complete online application.

Keywords: Esurance Insurance Services, Inc., San Francisco , Senior Database Marketing Analyst, Insurance , San Francisco, CA, California