Social Media Communications Specialist

Company: Esurance Insurance Services, Inc.
Location: San Francisco, CA
Posted on: June 9, 2016

Job Description:

Will design, evaluate, and implement Social Media strategies and programs

to help build and promote the Esurance brand and effect online engagement

through collaboration with Marketing, Sponsorship, and Creative teams, and

outside vendors. Will develop a strong content strategy to increase

awareness and demand for the Esurance brand, as well as provide related

technical guidance to Social Media Communications Specialists. Will work

towards the successful implementation of social media goals in

collaboration with the Customer Service, Advertising and Marketing teams,

and develop content that authentically engages the community and promotes

Esurance’s brand messaging. Will develop a social media framework to

increase awareness and consideration of the Esurance brand and support

customer service, sales, sponsorships, and internal communications. Will

participate in internal stakeholder meetings and provide guidance related

to social programs, budget, and resources across Esurance’s Social Media

portfolio. Will leverage knowledge of the Social Media industry to advise

the Marketing team on marketing trends. Will prepare reports, compile key

findings, and note best practices and recommendations for Esurance’s Social

Media campaigns. Will monitor the editorial calendar for all social

networks. Will track marketing campaign progress with regular reporting on

Social Feature performance on Esurance.com, including engagement and

traffic growth. Will evaluate company use of Social Media monitoring tools,

produce action-oriented insights, and recommend areas for improvement. Will

liaise with other media companies, creative agencies, and thought leaders

to improve Esurance’s Social Media footprint. Will examine competition’s

use of Social Media to safeguard Esurance’s competitive marketing plans and

engagement tactics.

Education and Experience Requirements:

Bachelor's degree (or equivalent foreign education) in Marketing,

Journalism, Advertising, Communications, or a related field plus 2 years of

experience in a customer-facing communications position.

Special Requirements:

1. Demonstrated expertise in digital communications, utilizing social media

platforms (Facebook, Twitter, YouTube, Instagram, blogs, etc.), including

creative concepting, design, calendar, community and budget administration

and support.

2. Demonstrated expertise establishing Key Performance Indicators (KPIs)

and measuring results using social listening and analytics tools such as

Hootsuite, Sprout Social, MailChimp, Google Analytics, Facebook Insights,

Twitter Ads and Salesforce.

3. Demonstrated expertise collaborating laterally across teams and

departments to formulate and achieve campaign goals.

4. Demonstrated experience optimizing Customer Experience and advocating

for the Customer through delivering exceptional Customer Service.

To apply, visit www.careers-esurance.icims.com, select San Francisco, CA

location, enter job title in Keywords field, & complete online application.

Keywords: Esurance Insurance Services, Inc., San Francisco , Social Media Communications Specialist, Insurance , San Francisco, CA, California